Many have received the following email from Google in regards to the Chromes browser’s 56 update and the new Warning on Google Search Console.
In Fairness, This step has been announced last September with an update in December (I personally only noticed the update), the short term move effects any data collection page on your site (Credit cards & Passwords) while the long term goal is gearing towards more secure internet and full migration to the HTTPS protocol from the current ones.
The argument of switching to FireFox (Mozilla Corporation) or other browsers and avoid this headache all together, knowing that Chrome takes way too much ram power when operated, and of course there is an argument to be had on how much Chrome/Google knows about you and everything else (which is why we use it for initially), all this is really not that feasible if you do care about traffic to your site (and you do).
NetMarketsShare announced that Chrome is leading the browsing world ahead of Internet Explorer (Microsoft Corporation) by double figures as of January 2017, this is shocking when you know that under a year ago both where in a neck to neck race, In fact, Chrome now is at least twice more popular then its first rival on the list, and 30% more user then all its five direct competitors combined.
Chrome is used more then its five main competitors combined
StatCounter (you can start an account here for free and check your traffic also) and W3Schools are reporting different percentages (The difference comes from the way browser usage is counted) but all three agree on the lead that Chrome has, the only time chrome is tailing behind anybody is when looking at mobile browsing Second place after Safari).
If we are to use Net Markets Share numbers here too, then Safari is comfortably ahead of Chrome at 48% of users while Chrome is at 29%, In Mobile Browsing Safari is the leader.
Chrome is behind Safari in Mobile Browsing
Effect On Visitors
So moving to other browsers seem to be futile really when more then 55% of your visitors are going to be coming from Chrome anyways and if your visited pages that collects data are not up to date, will be warned not to proceed on them with a red and scary security alert.
Google FAQ’s Page
As with all migrations, you may experience some ranking fluctuation during a migration. HTTPS sites receive a small ranking boost, but don’t expect a visible change. Google uses HTTPS as a positive ranking signal. This signal is one amongst many others…
Effect On Site Ranking
This is not to mention how your ranking on the Internet will drop when you have a security “concern” on your pages !
This is Chrome, meaning, this is Google almighty, so unless you want to take it upon your self to convince the world to leave chrome (and be successful at it) then I propose that you play along.
Effect On Analytics
There is the case of Dark Traffic (Specific web traffic that is not registered on analytic programs), sometimes when switching between secure and un-secure sites the referral data is dropped, this results in the analytics programs assuming the data as direct instead of referral.
What is HTTPS? (This is all Google)
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site. Three layers of protection is guaranteed when using HTTPS:
- Encryption—encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages, or steal their information.
- Data integrity—data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
- Authentication—proves that your users communicate with the intended website. It protects against Man-In-The-Middle-Attacks (Attacks made by someone infiltrating a communication between two legitimate sides and impersonating one of them or simply hijacking the info while they being unaware).
When will this take place
Warning system will be enabled by default for everyone in Chrome 56, form January 2017 onwards.
When the Not Secure state is shown, the DevTools console shows the message:
This page includes a password or credit card input in a non-secure context. A warning has been added to the URL bar.
How to move your site
Some web-hosting providers that you use do have such features for free in the hosting plan or added to it recently (Bluehost for example),so do drop them a line and ask if its so, you will still have to do it manually by your self by following the steps or hiring someone.
Recommendations for all site moves
- It is Ok to move your site in parts, actually, its recommended, the more you migrate at once the more problems you will have to encounter, plan well and minimize the problems.
- Host the site on a test server, if you didnt its not a pro as nearly nothing cant be reversed on the internet, but its surely advisable.
- Test, test, TEST, apply the URL’s again to google search console and check when they are indexed, see errors etc.
- Don’t move your site in high traffic times (of course), choose time wisely.
- Don’t panic if traffic readings fluctuate, it will take time (undefined) until google crawlers catches up with your site, use screamingfrog.co.uk to check and crawl your new site to see what can go wrong and sort it out.